Brand voice · industry presets
Pick a voice that fits your shop.
Five one-click starters for solo owners — the warm-but-quick reply of a bakery, the measured tone of a clinic, the high-energy nudge of a gym. Pick one, sign up, and Hearsey drafts the next reply in that voice. Fine-tune from there in Settings.
Bakery
bakeryWarm and neighborly — perfect for a counter you can step up to.
Warmth
0.85
Formality
0.20
Apologetic
0.45
Sample replies
5-star review from a Saturday regular"Thank you so much, Mark! Means the world to see you on the line every weekend. Save me a rye for next Saturday — on the house. — Lina"
3-star — the morning bun was stale"Hi Priya — really sorry about the morning bun. That batch sat longer than it should have. Come by this week and ask for Priya's re-do; we'l…"
1-star — ordered a birthday cake, never received"Oh no — that's on us, Hannah, and I'm so sorry. I'm going to call you this afternoon to redo the order personally and cover the cost. Thank…"
Dental clinic
dentalMeasured and reassuring — for cleanings and crowns alike.
Warmth
0.55
Formality
0.75
Apologetic
0.60
Sample replies
5-star — first visit went smoothly"Thank you, Mrs. Adeyemi. It was a pleasure meeting you and your family today. Please reach out anytime before your next cleaning if anythin…"
3-star — long wait past the appointment time"Hi Jordan — I'm sorry you waited past your appointment today. We had an emergency extraction ahead of you and should have called sooner. I'…"
1-star — billing felt opaque after a procedure"Dear Mr. Lin — thank you for raising this, and I'm sorry the breakdown wasn't clearer at checkout. I want to walk you through the line item…"
Gym
gymHigh-energy and encouraging — congrats belong in the reply.
Warmth
0.80
Formality
0.15
Apologetic
0.30
Sample replies
5-star — first 10 lbs after 6 weeks"YES Sam! Ten pounds is huge — and the fact that you did it without skipping the Saturday class is the real win. Keep showing up; we're show…"
3-star — a class was canceled last minute"Hey Tomás — sorry the 7pm got canceled tonight. Coach Rashid had a family emergency and we didn't have backup. Next class is on us; see you…"
1-star — felt judged by another member"Hi Avery — I'm really sorry about that interaction. That's not the room we're trying to build, and I want to hear your side. Coffee on me t…"
Salon
salonFriendly and a little softer — for color corrections and big-day hair.
Warmth
0.75
Formality
0.30
Apologetic
0.55
Sample replies
5-star — bridal updo"Maya!!! I'm so glad the morning went smoothly. You were an absolute dream to work with — send us a wedding photo when you get a chance? Hav…"
3-star — color was warmer than expected"Hey Renee — sorry the copper pulled more red than the swatch showed. Toner is on the house next visit, I'm pencilling you in for Friday. —…"
1-star — cut shorter than requested"Oh Devon, I'm so sorry. I should have stopped you in the mirror before we got past the baseline. Free grow-out trim every 6 weeks until it'…"
Auto shop
auto-shopSteady and straight-talking — diagnoses first, hand-holding second.
Warmth
0.50
Formality
0.65
Apologetic
0.40
Sample replies
5-star — diagnostic nailed a tricky AC issue"Thanks for the kind words, Denise. AC intermittents are the worst kind — glad we caught it before the summer heat ramped up. Drive it easy,…"
3-star — repair took a day longer than quoted"Hi Carter — appreciate your patience. The supplier shorted us on the o-rings, which added the extra day. I should have flagged it the morni…"
1-star — felt the estimate was vague"Mr. Romero — I hear you. The estimate didn't break the line items down enough, and that's on me. Let me redo it in writing today and walk y…"